The use of alloy wheels in cars has skyrocketed in recent years due to the numerous benefits they offer. Alloy wheels are a lighter alternative to the common steel wheel, costing around 30% less than its predecessor. This lower weight provides performance gains due to decreased unsprung weight, thereby increasing handling and suspension characteristics. In addition, the material used in alloy wheels has properties that allow for wheel construction which is both strong and has less air resistance, resulting in improved fuel consumption.

One of the main reasons for the increase in the use of alloy wheels in cars is due to their ability to increase the aesthetic appearance of the vehicle. Lightweight alloy wheel designs increase the cars wheel offset and diameter, along with its performance capabilities,providing a more dramatic look than traditional steel wheel designs. Alloy wheel manufacturers also provide many different wheel finish options and wheel designs, ranging from classic to contemporary styles, allowing car owners to customize their setup exactly to their tastes.

In addition to the aesthetic and performance benefits that alloy wheels provide, their benefit in terms of brake cooling is also significant. Alloy wheels possess a hole in the center hub, allowing more cool air to reach the brakes. This helps cool brakes more efficiently than steel wheels, allowing them to generate more friction on the rotating disc and requiring less brake pedal effort during hard braking.

Alloy wheels have many advantages over steel wheels, but they do have some disadvantages to consider when shopping for a wheel setup. Firstly, alloy wheels are much more expensive than steel wheels, so they may not be the best choice for budget conscious car owners. Also, the alloy wheel construction process is somewhat more complex, making for added cost in production and distribution. Lastly, alloy wheels, due to their lighter weight, are more prone to bends and cracks in the event of an accident, leading to additional costs down the line.

In conclusion, alloy wheels provide a fantastic solution for car owners looking for better performance and aesthetics, but it is important to consider all aspects of alloy wheel usage before making the jump. With proper maintenance, alloy wheels can provide many years of enhanced performance and good looks, making them an attractive option for today's car owners.